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About Me

be authentic. be clear. be you.

bu coach

Laurie Riedman

Laurie Riedman has run her own business for over 35 years consulting companies of all sizes from Fortune 500 companies, to small businesses and start-ups on marketing communications strategy and how to communicate cleanly, authentically and openly.
She’s the kind of person you want to have “on your team” – be it to support you or your business reach a goal or accomplish something that has been difficult to do – or guide you in your personal life.
She founded Riedman Communications in 1988 to offer marketing communications consulting and since managed major worldwide product launches, positioned start-ups and small businesses for success and provided turnaround support to Fortune 500 businesses while staying married, contributing to her community and raising three empowered and amazing daughters.
She learned how important it is — and loves nothing more than — helping companies – and people — communicate who they truly are. She realized that while she was supporting marketing efforts, she was often coaching executives, founders and team members as challenges both personal and professional came up. Often she found herself being invited to meetings that were out of the scope of her “marketing contract” – but realized that the company recognized her skills to help people feel heard and move forward while in some type of disagreement or conflict.
Over the past 15 years, Laurie has applied her ability to ask the right questions at the right time, listen and support people to find their authentic selves so they can make decisions from that place.
Her years of experience leading woman’s circles, couple’s retreats and personal coaching – as well as certifications in NLP and other coaching modalities — has led her to create b.u. coaching, a wholly owned subsidiary of Riedman Communications.
Laurie has a bachelor’s degree from Marist College and lives in the Finger Lakes of New York with her husband Rich of 34 years. They continue to operate their own businesses while working on their own relationship and finding ways to share their passions with the world.
She is the proud mother of three daughters who are now creating their own lives in Boston, Rochester and Philadelphia. Laurie has received numerous awards including Woman Within Rose award (recognizing leadership in supporting women in their personal transformational journeys); Athena Leadership Award finalist (celebrating community leadership and her professional achievements) and has served – and co-founded – many nonprofits.
Laurie - b.u. Coaching

Let your life reflect who you really are

b.u. coaching offers one-on-one coaching; group and couples coaching so you can:

Be clear about who you (or your company) are.

Be ready to share your passions.

Be your authentic self both in and out of the boardroom.

Be passionate and find what matters to you most and prioritize it in your life.

Be successful – create realistic goals, meet them and celebrate!

Be able to create the life you want while maintaining personal integrity to who you really are.

Be you.

What to Expect

be authentic. be clear. be you.

b.u. coach:
Laurie Riedman

I’m Laurie Riedman and I’m happy you are here!
It’s taken me awhile to actually take the leap to move into doing what I’ve always known I’ve wanted to do – -but to be honest –I wasn’t sure what was stopping me. For years, friends and family told me just to do it – to move into doing what I love most – and what I was gifted to do…to be a coach – a facilitator of change and growth.
Yet something held me back.
Is there something you want to do but can’t seem to make it happen? Are you wanting more from life, your job or your relationships? Do you feel stuck? Maybe you simply have a feeling that you want to make a change but unsure what it might be or where to start?
I’ve been there and I’d like to help.
But first — a little bit about me, my background and how I got here:
Over 35 years ago, I founded a successful company – Riedman Communications Inc. — offering marketing communications, public relations and branding services to companies of all sizes all over the world.
For years, I truly loved my work and my clients did too! It was a blast to work with super smart innovators and entrepreneurs helping them achieve their goals — be it launch a new product, come up with a “spot on” communications strategy; create a company brand or help spread the word about their company, team or product in the media.
I loved my job and being my own boss enabled me to be a mom, wife and entrepreneur.
Yet, over time there were aspects of what I was doing for my clients that I grew to love even more. I began to look forward to the deeper conversations where we would uncover what was really bothering or blocking them.
Eventually I found that my clients began to seek out my ability to support them in this way and I found myself helping the team move towards a common goal or discover a new way to approach a challenge. I was often the person in the room facilitating a heated discussion in a way that allowed for a safe exchange of ideas and eventually an agreed upon action plan.
I was doing more than the typical marketing consultant. I was becoming a trusted partner and coach.
My years of experience at the table in the boardroom while growing my own business have helped me understand the challenges you face — as small business owners, managers, executives or people simply wanting to find their way to careers – or lives — fueled by passion and make your heart sing. As someone who has been married for almost 35 years and a mom of now adult daughters, I understand the ebb and flow of relationships.
I have learned that no matter the challenge or crisis we face – personally or professionally — if we face it with authenticity and connected to our purpose – the result will always be better than if we react from a place of fear and panic.
As a coach I create the space and offer tools so you can truly hear that voice inside that will lead you to your way home – to your authentic self — so you can make decisions from that trusted place.
I promise to encourage and support you in finding your way with authenticity, grace and true connection.
I will support you with my whole heart to make discoveries about yourself and make the shifts in your life that will lead you to where you want to be.
Let’s find out how you can do just that. Shall we?
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